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Clickstream Data Warehousing ePub download

by Mark Sweiger,Mark R. Madsen,Jimmy Langston,Howard Lombard

  • Author: Mark Sweiger,Mark R. Madsen,Jimmy Langston,Howard Lombard
  • ISBN: 0471083771
  • ISBN13: 978-0471083771
  • ePub: 1204 kb | FB2: 1719 kb
  • Language: English
  • Category: Networking & Cloud Computing
  • Publisher: Wiley; 1 edition (January 22, 2002)
  • Pages: 480
  • Rating: 4.2/5
  • Votes: 228
  • Format: rtf txt lrf azw
Clickstream Data Warehousing ePub download

by Mark Sweiger (Author), Mark R. Madsen (Author), Jimmy Langston (Author), Howard Lombard (Author) & 1. .

by Mark Sweiger (Author), Mark R. Madsen (Author), Jimmy Langston (Author), Howard Lombard (Author) & 1 more. ISBN-13: 978-0471083771. With a clear style, the authors explain the intricacies of this important source of customer behavior data.

Mark Sweiger, Jimmy Langston, Howard Lombard, Mark Madsen. With a clear style, the authors explain the intricacies o. More).

Mark Sweiger, Mark R. Madsen, Jimmy Langston. He is a noted author on data warehousing and is a speaker at The Data Warehousing Institute

Mark Sweiger, Mark R. He is a noted author on data warehousing and is a speaker at The Data Warehousing Institute.

Together, let's build an Open Library for the World. Mark Sweiger, Mark R. Madsen,. by Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard. Published January 4, 2002 by Wiley.

By Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard

By Mark Sweiger, Mark R. Madsen, Jimmy Langston and Howard Lombard.

KIMBALL, R. and MERZ, R. (2000): The Data Webhouse Toolkit: Building the Web-Enabled Data Warehouse. SWEIGER, . and KUMAR, V. (2002): Discovery of Web Robot Sessions Based on their Navigational Patterns.

Get Mark Sweiger's contact information, age, background checkĀ . Mark Sweiger Partner. West Coast Data Analytics Communication Services. author: Mark Sweiger.

Get Mark Sweiger's contact information, age, background check, white pages, photos, relatives, social networks, resume & professional records. 1949 Greenwood Ave, San Carlos, CA 94070. Mark Sweiger Principal.

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The first, step-by-step guide to building Web-enabled data warehouses The Web can be an incredibly rich source of customer data, and right now companies across industry sectors are hustling to get up and running with data warehouses capable of capturing the clickstream data from their Web sites. This allows companies to track exactly where a customer is going, or "clicking to," on their site in order to gain meaningful information about that customer's preferences. Following Ralph Kimball's The Data Webhouse Toolkit (0-471-37680-9) where he provides the blueprint, Clickstream Data Warehousing fills developers in on all the technical details that go into building a Web-enabled data warehouse. The authors review all key architectural and design issues that developers need to masterfully build a Webhouse using examples to illustrate key points. Companion Web site features code examples from the book and links to related Web sites.
Clodebd
It is a great book to understand basics of clickstream data collection, but is a little out of date with the latest changes in technology and in clickstream process and metrics.
Olma
Great high-level overview of key concepts in data warehousing in relation to clickstream data. Quick read.
Saintrius
The book is a good intro to web data warehousing. I am not disappointed with my purchase but I think my purchase of Kimball's data webhouse book was a better buy (used). Question: Is there a new edition of this book?
Chillhunter
Mark and Mark have always been known to deliver the kind of detail practitioners demand. They don't disappoint with this book. It's very practical for the typcial implementation.
For those who are looking for "better practice" I offer recommendations that are admittedly outside of their area of expertise. The total approach -- staffing, activities, etc. -- is reflective of the 'typical' IT environment. Web deployment, however is not 'typical IT'. A single box on their team org chart, labeled 'webmaster' should be, in reality an entire collective of specialists who design and develop commercial Web sites (refer to the roles noted at [URL]). It would be roles such at these who would work to establish the requirements, with techniques not covered in this book.
Two other significant considerations not covered by their exhaustive detail are: establishing benchmarks to base metrics against and determining additional feedback loops (to be added to the Web designs) to enhance the data.
Dobpota
The book goes into a fair amount of detail on certain topics, like server log files, and the generalized architecture of modern web sites. However, it doesn't really drill into any detail on the issues that may come up, such as cookieless browsers, ideas for cleansing dirty URLs, and methodology issues (when do you not count a pageview?).
As for the construction of the warehouse itself, it does provide some good generalized schemas that you can use for ideas, but nothing that you couldn't dream up yourself with a few days on a project.
A good overview, but no substitute for on-the-job learning.
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