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Graphic design basics ePub download

by Amy E Arntson

  • Author: Amy E Arntson
  • ISBN: 0030032571
  • ISBN13: 978-0030032578
  • ePub: 1729 kb | FB2: 1249 kb
  • Language: English
  • Category: Graphic Design
  • Publisher: Holt, Rinehart, and Winston (1988)
  • Pages: 214
  • Rating: 4.5/5
  • Votes: 452
  • Format: azw mbr mobi docx
Graphic design basics ePub download

GRAPHIC DESIGN BASICS combines design principles, history, and . Amy E. Arntson is a Professor Emerita at the University of where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception.

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GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design.

Professor Emerita University of Wisconsin–Whitewater. Australia brazil japan korea mexico singapore spain united kingdom united states. PRINCIPLES AND PRACTICES This book is about applying the principles of visual perception to the practice of visual communication. The premise is that a course of study in graphic design should begin by applying the principles and theory of basic design.

A market-leading text, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice.

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a. .

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Stressing visual theory and creative development as well as production techniques, the third edition of Graphic Design Basics continues to showcase work from all areas of design. The text combines history, current technology and design principles.
Mitars Riders
I read the book cover-to-cover before writing this review. Generally speaking, it is a very good intro to basic "graphical design" concepts. The first half of the book, examples focus on specific concepts of good design, and explains them well without unnecessary verbiage.

For example, the writer correctly assumes that most people have less knowledge of good font usage than good picture usage. She explains that the space inside fonts must be considered as shapes that contribute to and can be used in design, not just the shapes of the letters themselves. She details the history of font families just enough to teach you why they are made the way they are.

I also learned that things like "Helvetica" are a font-FAMILY, not a specific font, and that DIFFERENT PEOPLE often make the specific fonts in a family, such as the various italic, condensed, and extended variations, and therefore the sizes often don't match. That's critical information for websites because you must ensure text on your page looks the way you want for various fonts/users. However, there really was not an direct explanation of all this, the information is scattered in a couple of chapters and is mostly hinted at when you read about how the "Univers" font-family was created to have an identical "x-height" regardless of the specific font used.

Things like repetition and visual weight are explained clearly and succinctly. The history of different design movements is given to allow students to analyze design approaches from various points of view.

Exercises for chapters are interesting. In earlier chapters, they have a very specific focus, and in later ones, students are combining design techniques. What I really like is that she mixes professional examples of design with those students created for a portfolio. Some of their work is quite good! There is just the right amount of great examples of professional work. If someone wants a complete collection of some of the best design work, it would be appropriate to pick up a copy of Problem Solved.

I (unfortunately) expect people in the "graphical design" field to ignore usability and accessibility in website design, and approach the subject with limited knowledge and a let's-show-off-the-eye-candy approach. However, Ms. Arntson goes beyond mere ignorance and directly contributes to the devil-may-care attitude with statements like, "you don't really need to learn HTML" and "create your webpage in PhotoShop".

She's even crass enough to include a list of "good website design" tips that would not even make the grade in an "HTML for dummies" book. Her idea of website "design" is using wizards (implied, since says don't learn HTML) to create tables and frames, and dragging-and-dropping buttons in a WYSIWYG program.

Even if she's no expert, she could have at least mentioned that while web design is a topic not covered but not difficult, it will be important for students to study cross-device (not just cross-browser) compatibility and accessibility issues as they develop good web design habits. Some necessities are not using frames, moving away from tables-based design, testing websites in a variety of browsers (including a text-based browser and a cell phone, or at least using "Shift+F11" in Opera to shrink the page to cell-phone size -- though that doesn't address the fact that cell phones and other devices don't do frames or even tables), and avoiding JavaScript except for non-essential eye candy.

She even claims that Flash automatically avoids download-time problems -- we all know that couldn't be further from the truth! Flash can be good or really, really bad, depending whether a person bothers to learn to optimize it. Not to mention, you might as well walk up to a blind person and slap them across the face.

She says that filenames must be eight characters because of different operating systems (Windows, Unix, etc.)...where in the heck did she get that idea? Any OS that can run a webserver understands long filenames, and has for years. Does she think people run webservers on DOS???

Everything before the last few chapters was immensely enjoyable and well-written. Even before all the explicitly WRONG web design info, though, she totally lost my respect when she said this: "The central processing unit (CPU), the main part of the system, houses the hard drive." OMG! HA! HA! HA! Did an editor even look at this book before letting it out the door???

This book is just proof that publishers will let anyone write a textbook even if they have no idea what they are talking about. That's not the only hilarious, completely computer-illiterate thing in Chapter 11. It's just the worst. She also thinks that you buy RAM chips individually and attach them onto the "memory boards" yourself. (No, Ms. Arnston...you can only buy the memory cards with the chips already attached, then you pop the cards onto your MOTHERBOARD.)

The thing is, this throws into doubt all the seemingly-interesting information in this chapter about preparing your work for the press, and the various types of press, and associated formats, because it seems like she doesn't even know how to use a computer. There's seemingly highly-informative information about graphics files and how the computer uses them (though I saw a minor error or two there), but I don't know if I should give the information any merit at all. I don't know if she wrote that part or someone else. In any case, someone else should have written the other computer-centric info, too. But really, publishers need to check teachers backgrounds (and work outside teaching) before they let them loose on a textbook!

If she only likes to work with traditional pen/paper she should at least say so. Of course, it could be that like many professors, she teaches in a field in which she hasn't actually practiced in decades. I can't see how else the "art" parts of the book would be so good and the computer- and website-related information so horrible. It's almost as though she went on a 3-day bender and then stayed up all night with a hangover to finish the book by deadline. I don't even truly know how to rate it, because the visual aspects of design are covered so well. It's like the book was written by Jeckyl and Hyde!
Duzshura
I hate that it's required to buy this S***. None of my college professors even used these things. Just a way to suck even more money out of college students. Hang in there guys, you'll be able to keep your money some day!
Fordredor
After learning that an older version of this book would be acceptable for the class I took, I was able to save a considerable amount of money by purchasing this version that had not become outdated.
Togar
How can a book about graphic design have a cover like this :O
Elastic Skunk
this is a good introduction for graphic assignments, I would like to expand more into less technical activities, maybe just a personal wish as a general art teacher that wants more ideas for teaching AP 2-D design
Umrdana
If you want to understand how design works, get this book. Some of the digital stuff is dated however the other info is on point.
Porgisk
This book retails for $127, which is insane, but I bought it for $61 through Amazon. Granted it was ever so slightly used with the cover having some very minor flaws, but otherwise the book was in excellent shape. Being a college student,access to these books at such great prices is key to keeping my education cost managable. GREAT BUY!
Great design book for professionals and teachers with lesson ideas. Links to sites and examples of professional work.
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