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If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning ePub download

by Malcolm McDonald

  • Author: Malcolm McDonald
  • ISBN: 074943726X
  • ISBN13: 978-0749437268
  • ePub: 1977 kb | FB2: 1561 kb
  • Language: English
  • Category: Marketing & Sales
  • Publisher: Kogan Page Business Books (August 2002)
  • Pages: 160
  • Rating: 4.9/5
  • Votes: 647
  • Format: rtf txt docx mbr
If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning ePub download

If You're So Brilliant. It will help guide you (or another) to achieve a more effective marketing effort. Lots of checks for understanding along the way.

If You're So Brilliant. How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning (If You're So Brilliant). 074943726X (ISBN13: 9780749437268).

Posted from the UK, daily : The Essential Guide to Marketing Planning (If You're So Brilliant. A concise introduction to the essentials of marketing planning. Areas addressed include: defining markets and segments prior to planning; understanding products and services; marketing objectives and strategies; advertising and sales promotion; sales strategies; pricing strategies; and more.

With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm MacDonald is in a unique position to write this-his first-quick-fix guide for busy practitioners who need results now. He has pared down the detailed advice originally found in his 500-page tome to give readers a concise guide to the essentials of what makes a plan work. Contents include: understanding marketing planning;how marketing planning fits with corporate planning; the marketing planning process and its output-the plan; defining markets and segments prior to planning and lots more.

Malcolm is also Chairman of numerous companies and works with the .

He has written more than 40 books including the best-selling Marketing Plans: How to prepare them, how to use them. If you view this book as a marketing campaign, the author has done a good job. He has attracted his potential customer, presented his wares and made a compelling, quality argument and, well, consider it sold! This is a book that you should consider if you are in the market for some marketing knowledge.

How Come Your Marketing Plans Aren't Working? . Malcolm McDonald has pared down the detailed advice in his 500-page text, Marketing Plans, to give readers a concise introduction to the essentials of what makes a plan work

How Come Your Marketing Plans Aren't Working? : Marketing Planning. Malcolm McDonald has pared down the detailed advice in his 500-page text, Marketing Plans, to give readers a concise introduction to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning and the common obstacles, with advice on how to overcome them.

A quick-fix guide to marketing for busy practitioners. Malcolm McDonald has pared down the detailed advice in his 500-page text, Marketing Plans, to give readers a concise introduction to the essentials of what makes a plan work

A quick-fix guide to marketing for busy practitioners.

2013-08-19 How to Be Invisible: The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life (Repost) - Removed.

f You re So Brilliant. Archive contains 3 books. 2013-08-19 How to Be Invisible: The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life (Repost) - Removed. 2013-02-20The Essential Guide to Outdoor Photography: Everything You Need to shoot stunning images with your digital camera.

How Come Your Marketing Plans Aren’t Working? Reissued in 2008 entitled Malcolm McDonald on Marketing . It covers the essentials of marketing planning and contains a number of test questions at the end of each chapter.

It covers the essentials of marketing planning and contains a number of test questions at the end of each chapter. Whilst these are by no means essential to the learning process, they do nonetheless provide a quick check on under- standing.

After reading Kapferer's book, you'll never again think of a brand as just a name. Fred Alan Wolf's 'The Yoga of Time Travel (How the Mind Can Defeat Time)'. 36 MB·74,117 Downloads·New!. If You're So Brilliant. How Come You Don't Have and E-Strategy?: The Essential Guide to Online. 161 Pages·2002·919 KB·147 Downloads·New! If your business is to be truly competitive, an e-strategy is essential.

Download PDF book format. General Note: Includes index. Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. How come your marketing plans aren't working : the essential guide to marketing planning Malcolm McDonald. Book's title: How come your marketing plans aren't working : the essential guide to marketing planning Malcolm McDonald.

Brilliant people love to be challenged. That's why you're attracted to this book. But behind all that brilliance, there's something bothering you. Your marketing plans look good but are not quite hitting the spot. They seem to fall short of their objectives...