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E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter ePub download

by Michael J. Katz

  • Author: Michael J. Katz
  • ISBN: 1401091237
  • ISBN13: 978-1401091231
  • ePub: 1726 kb | FB2: 1942 kb
  • Language: English
  • Category: Marketing & Sales
  • Publisher: Xlibris; 1 edition (February 24, 2003)
  • Pages: 142
  • Rating: 4.7/5
  • Votes: 877
  • Format: azw rtf docx lrf
E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter ePub download

The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for your small business.

The secret is out. E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thou. The secret is out. E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world.

E-Newsletters That Work book. E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter. 1401091237 (ISBN13: 9781401091231).

Katz, M (2003) E-newsletters that work, the small business owners' guide to creating, writing and managing an effective electronic e-newsletter Xlibrus Corporation.

E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and . Instead of using books why don't you write about the summer coming up and the main activities the students will be doing this summer and ask them what they will be doing.

E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter by Michael J. Katz. Get permission from a principal to interview a few kids and ask questions like what they do during the summer who they hang out with if they are the same people they hang out with during the year or if they are mostly in their neighborhood. Just stuff like that.

E-Newsletters that work. The Small Business Owner’s Guide to Creating, Writing and Managing Effective Electronic Newsletters, XLibris, Philadelphia, P. oogle Scholar. Gettingtion: LeadingEdge Lessons for Publicity and Marketing.

E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing and Managing . A great read for the small business person looking for an effective way to keep in touch with, and sell more frequently to, their customers.

E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic NewsletterPaperback. Highly recommend this book if you are that person.

Katz, Michael . Xlibris Corporation, 2003. Harris, Carol, Producing Successful Magazines, Newsletters and E-Zines.

E-Newsletters That Work : The Small Business Owner's Guide to Creating, Writing and Managing an Effective .

E-Newsletters That Work : The Small Business Owner's Guide to Creating, Writing and Managing an Effective Electronic Newsletter. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book.

Leadership & Managing People Book. A guide to writing case studies and the accompanying teaching notes for teachers and casewriters. HBR Guides to Being an Effective Manager Collection (5 Books) (HBR Guide Series). Leadership & Managing People Book.

Work-to-work relationships. For more help see the Common Knowledge help page.

"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read th
Netlandinhabitant
Michael J. Katz is an engaging writer who has successfully compacted great tips and guidance about e-zine writing into a digestible, readable, pocket-sized book that is great for busy entrepreneurs and business owners. Using humor, wisdom, experience, and creative brilliance that can only come from having his finger on the pulse of the digital community, Michael explains how to set up e-newsletters that your clients actually want to read. This book is great for any practicing professional or business owner that is looking to generate more leads, grow their business, and increase sales through client engagement. While many business owners make the mistake of pushing away potential clients by sending out voluminous amounts of spam mail, Michael shows us how to use personality, intelligence, and savvy to engage our client bases and successfully generate more business. I highly recommend this book to anyone with a need for perpetual client engagement. Way to go, Michael!
BroWelm
Not a lot of help, to be honest.
Zahisan
As a manager of an email solution platform, I wish I had read this book much earlier. Both for my own benefit and to pass it along to my customers, as it combines beautifully a good number of very practical tips with spiritual or philosophical issues related to our relations with customers.

I read it in one session and found it extremely inspiring and interesting.

Thanks so much Michael Katz!!

P.S: Sadly, there's no Spanish translation...
Mot
Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
Zepavitta
This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
FreandlyMan
It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
Mustard Forgotten
I have read many books purported to be of use to marketers, but this one stands out. Mr. Katz has crafted an easy to use manual that is based on a revolutionary principle: those of us in marketing or sales are in the relationship business. The days of 'hunting' for prospects are numbered, to be replaced by the slow, sure, organic method of 'farming' relationships. His book offers a magnificent, practical method to put this principle to work. I have used his steps and they bear fruit.
Finally, hurrah for a business author who can write in human English. The book is funny, bright and easy to absorb, much like the best kinds of nutrients. I highly recommend it.
Michael Katz communicates in a very personal, humble tone, and he encourages businesses to do the same.

This book is filled with advice, but you must be comfortable with picking the pieces that work for you.

By following his advice, I've seen my own e-newsletter readership skyrocket as well as retention. It's a conversation, not a "corporate-speak" marketing message.
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