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Personality Traits in Professional Services Marketing ePub download

by James B. Weitzul

  • Author: James B. Weitzul
  • ISBN: 0899308775
  • ISBN13: 978-0899308777
  • ePub: 1553 kb | FB2: 1684 kb
  • Language: English
  • Category: Marketing & Sales
  • Publisher: Praeger (April 30, 1994)
  • Pages: 184
  • Rating: 4.4/5
  • Votes: 328
  • Format: lrf lit docx lrf
Personality Traits in Professional Services Marketing ePub download

Home Browse Books Book details, Personality Traits in Professional Services. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their.

Home Browse Books Book details, Personality Traits in Professional Services. Personality Traits in Professional Services Marketing. Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their "rainmakers," then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy.

Start by marking Personality Traits in Professional Services Marketing as Want to Read .

Start by marking Personality Traits in Professional Services Marketing as Want to Read: Want to Read savin. ant to Read. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their rainmakers, then offers help in developing their talents.

Personality traits in professional services marketing: James B. Weitzul Westport, CT: Quorum Books . Weitzul Westport, CT: Quorum Books,. Building a World-Class Service Organisation is the last book in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This book provides a summary of how a world-class service organization looks like as well as an assessment. tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

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Personality traits are set of characteristics which employers always look for in a candidate. Along with required skills, there are certain attributes valued by employers like personal skills and professional traits in a candidate. Lets discuss few personality traits which impress recruiters. Here are few personality traits and qualities employers look for in a job applicant. Personality Traits That Impress Employers Most: The following are few good employees personality traits employers look for and important job skills that employers would like.

Managing to Keep the Customer by Robert L. Desatnick and Denis H. Detzel. San Francisco, CA: Jossey-Bass, 1993, 289 pages Google Scholar. Cite this article as: Crittenden, .

Categorizing the customers by personality patterns can help not only to understand their needs and motivations, but also how the products should be sold to them. An effort is made to have the most comprehensive view possible, which can provide fruitful information to discuss.

Book Description It discusses how traits are measured, how they are influenced by biological and social factors, and their.

It discusses how traits are measured, how they are influenced by biological and social factors, and their implications for health and behaviour.

Sales Force Dynamics – Motives, Management, Money & Market Place: James B. Weitzul, P. The Blue Book – A Supervisory Guide: Banks & Weitzul, Princeton, NJ, 1991. 320 Questionnaire: A Validity Study: Banks & Weitzul, Princeton, NJ, 1987. Quorum Books, Westport, CT, 1993. Personality Traits in Professional Services Marketing: James B. Quorum Books, Westport, CT, 1994.

Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their rainmakers, then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy.

Xellerlu
Our firm has used Dr. Weitzul's services for many years, so it is from that perspective that I enthusiastically endorse the value and validity of his work. This book seems to be fairly unique in that it is directed specifically towards Professional Services Marketing, and is based on actual Ph.D. quality research, rather than the usual "interviews" mixed with common sense.

The book presents seven personality traits that can all be measured via special survey "instruments", and discusses which combinations of these seven traits have been found to correlate with superior and inferior success in professional services marketing.

This is in stark contrast to the wildly common four trait "Myers Briggs" test, which in my personal experience, is transparent and thus easy to fake, and is taken on faith by almost everyone - it shows almost no real-world correlation with sales/marketing success [...]
Goltizuru
Dr. Weitzul's book is an excellent, somewhat technical, approach to answering the question: "what personality traits make for the most successful sales and marketing in the professional services area." Instead of the usual "learning to listen", "adding value" or usual tripe, Weitzul takes advantage of his years of hard research as a leading industrial psychologist to produce empirical measures.
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