MyMarketingLab with Pearson eText -- Access Card -- for Marketing ePub download
by Michael Levens
- ISBN: 0137025580
- ISBN13: 978-0137025589
- ePub: 1838 kb | FB2: 1838 kb
- Language: English
- Category: Marketing & Sales
- Publisher: Prentice Hall; 1 edition (May 28, 2009)
- Rating: 4.5/5
- Votes: 874
- Format: mobi lit azw mbr
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ISBN-13: 9780137025589. Pearson offers special pricing when you package your text with other student resources. Digital.
ISBN 13: 9780133876802. Philip T. Kotler; Kevin Lane Keller. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more.
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You're not paying thousands of dollars for easy grading. Marketing is not a boring subject, but Armstrong and Kotler do everything in their power to make this book as dull and confusing as possible. It has good examples for the things it decides to talk about, but I don't see how some of the things they spend pages discussing will ever be relevant, especially since this is a book for survey classes.
Michael’s other Pearson texts are Marketing: Real People, Real Choices (Principles of Marketing) and Better . For three years, he also served as vice president for strategic marketing for Rollins.
Michael’s other Pearson texts are Marketing: Real People, Real Choices (Principles of Marketing) and Better Business (Intro to Business). Before joining Rollins, he was on the faculty of Oklahoma State University, the University of South Florida, and Texas Christian University. He also holds a visiting professorship in the Marketing Group at Aston Business School, Birmingham, United Kingdom.