Business Marketing: Text Cases ePub download
by Krishna K. Havaldar
- ISBN: 0070083258
- ISBN13: 978-0070083257
- ePub: 1463 kb | FB2: 1220 kb
- Language: English
- Category: Marketing & Sales
- Publisher: McGraw Hill Higher Education; 3rd Revised edition edition (May 1, 2010)
- Pages: 572
- Rating: 4.9/5
- Votes: 886
- Format: lit lrf mobi rtf
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The book provides the students of management with a comprehensive . Development of Marketing and Sales Strategies. Krishna K Havaldar, Former Professor, School of Business, Alliance University, Bengaluru
The book provides the students of management with a comprehensive textbook dealing with all aspects of sales and distribution management. Krishna K Havaldar, Former Professor, School of Business, Alliance University, Bengaluru. Vasant M Cavale, Management Consultant; Guest Faculty at NMIMS, Bengaluru.
Alliance Business School. Applicative Value: Branding in business marketing has not received much attention in the literature, especially in an emerging market such as India. Alliance Business School (ABS). Alliance University - School of Business. Date Written: April 17, 2012. The study provides some useful insights for business marketers in deciding whether to brand or not. Keywords: branding, brand hierarchy, brand-building tools, business marketing.
A book of Business Marketing, Text and Cases by Krishna K Havaldar’ will be given to you from library
A book of Business Marketing, Text and Cases by Krishna K Havaldar’ will be given to you from library Business Marketing Management.
Purpose: The study examines branding in business markets in India
Purpose: The study examines branding in business markets in India. The objectives of the study were to understand the importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing. Method: The study was exploratory in nature. Data for the study was collected from a sample of thirty business firms in Bangalore, India.