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Satisfaction Guaranteed ePub download

by Susan Strasser

  • Author: Susan Strasser
  • ISBN: 067972558X
  • ISBN13: 978-0679725589
  • ePub: 1749 kb | FB2: 1315 kb
  • Language: English
  • Category: Marketing & Sales
  • Publisher: Pantheon; Reprint edition (August 18, 1990)
  • Rating: 4.2/5
  • Votes: 456
  • Format: azw doc lit docx
Satisfaction Guaranteed ePub download

Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth. Village Voice Literary Supplement

Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth. Village Voice Literary Supplement. Strasser shows how we have evolved into a consumer culture in which the creation of demand is central. Jonathan Yardley, Washington Post Book World. Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. Gives complete insight to our pathetic consumer society today.

Satisfaction Guaranteed book. Details (if other): Cancel. Thanks for telling us about the problem. Satisfaction Guaranteed: The Making of the American Mass Market.

With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society . Susan Strasser is the author of the award winning "Never Done" & "Satisfaction Guaranteed: The Making of the American Mass Market.

With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. Her articles have appeared in "The New York Times," "The Washington Post," & "The Nation. A professor of history at the University of Delaware, she lives near Washington, .

Susan Strasser teaches history at the University of Delaware. She lives in Washington, DC. show more.

Satisfaction Guaranteed. com User, December 10, 2000. Her use of advertising documents the shift from product-based to consumer-based ads that was necessary to establish a national market.

Strasser, Susan, 1948-. Books for People with Print Disabilities. Internet Archive Books. Advertising, Consumers, Sales promotion, Brand name products. New York : Pantheon Books. inlibrary; printdisabled; ; china. Uploaded by Lotu Tii on August 10, 2012. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014).

But while Strasser makes a diligent job of conveying how a wealth of products became household names, she's unable to suppress an abiding ambivalence toward commerce.

Susan Strasser's pathbreaking histories of housework and the rise of the mass market have become classics in the literature of consumer culture. Here she turns to an essential but neglected part of that culture-the trash it produces-and finds in it an unexpected wealth of meaning. Before the twentieth century, streets and bodies stank, but trash was nearly nonexistent. With goods and money scarce, almost everything was reused

Title: Satisfaction Guaranteed Author: Strasser, Susan Publisher: Pantheon Books Date: 1989 Place: New York Pages .

Title: Satisfaction Guaranteed Author: Strasser, Susan Publisher: Pantheon Books Date: 1989 Place: New York Pages: 339. Description: Satisfaction Guaranteed was written in 1989 to describe Susan Strasser s views on the turn of the century advertisements and the effects that they had on purchasing by consumers. Strasser uses many examples of turn of the century advertising, and how it might have influenced housewives of the time to purchase certain goods over others.

Find nearly any book by Susan Strasser. Get the best deal by comparing prices from over 100,000 booksellers. Washington: Images of a State's Heritage. by Carlos Schwantes, Katherine Morrissey, David Nicandri, Susan Strasser. ISBN 9780961644116 (978-616441-1-6) Hardcover, Melior Pubns, 1988.

A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day
Zonama
A fascinating read on the roots of advertising, branding, and how capitalism led us from farms to disconnected modern consumerism. Highly, highly recommend.
Faezahn
Strasser's eye for research coupled with easy to follow writing style makes reading the past as simple getting on the Internet. Gives complete insight to our pathetic consumer society today.
Dordred
This is a very detailed economic history of wholesaling and retailing from about 1880 to 1930. The first chapter describes how Proctor and Gamble set out about creating consumer demand for a completely new product, Crisco, in 1912. In this chapter, Strasser eloquently points out "Human needs...are cultural constructs....Some people need yams and breadfruit, others Post Toasties and Kellogg's corn flakes." Now there's a thought worth pondering, as we consider "Do we need a second car in the family? Do we need a new TV? Do we need dental floss?"
After reading some of Strasser's other books, I expected this book to focus more on this topic of need creation in the world of American manufacturing. However, much of the rest of the book is devoted to documenting business practices during the period. Subsequent chapters cover labeling and branding as a means of establishing consumer confidence and brand loyalty, the shift away from middlemen in the chain of distribution from producers to retailers, advertising as a way to introduce new products and habits to consumers, early marketing and promotion practices, the development of the self-service grocery store and the rise of retail chains and government regulations of the period affecting retailing and food. The book is amply illustrated with black and white reproductions of period ads, photographs, and cartoons. Source material is referenced with unnumbered endnotes; there is no separate bibliography or list of suggested readings. The book includes an index.
I found reading this book through to be a tough slog. The style is highly academic, and the details tend to obscure the big picture. I found myself lost in the details, waiting for her to address the main points. I wanted to learn more about how manufacturers had changed American culture. Looking back and reflecting on what Strasser wrote, I can see that she did indeed tackle these topics, but there was so much information about the history of manufacturing and retailing and marketing that I missed what I was looking for in the first place. That said, the book still represents a fine piece of academic research. Her overview of the development of marketing and retailing practices in America from 1900-1930 is particularly well-researched and her illustrations are varied and well-chosen. All in all, the book wasn't exactly what I was looking for, but it was still well worth reading.
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