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Rocking the Ages: The Yankelovich Report on Generational Marketing ePub download

by J. Walker Smith

  • Author: J. Walker Smith
  • ISBN: 0887309003
  • ISBN13: 978-0887309007
  • ePub: 1355 kb | FB2: 1192 kb
  • Language: English
  • Category: Marketing & Sales
  • Publisher: Harper Paperbacks (April 7, 1998)
  • Pages: 336
  • Rating: 4.9/5
  • Votes: 541
  • Format: mobi lit txt mbr
Rocking the Ages: The Yankelovich Report on Generational Marketing ePub download

Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and Ann Clurman turns the spotlight on America's "generation gap" and transforms what was born as a political and social rallying cry into a sound foundation fo. .

Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and Ann Clurman turns the spotlight on America's "generation gap" and transforms what was born as a political and social rallying cry into a sound foundation for profitable marketing

is the president of Yankelovich, In. and a nationally recognized expert on marketing and social trends and their impact on businesses. He oversees The Yankelovich MONITOR®, which for more than thirty-five years has been the foremost tool tracking America's lifestyles and values. Once described by Fortune as "one of America's leading analysts of consumer trends," he is a well-known author and speaker with an eye on breaking trends in American society. Smith is a regular guest on network business news programs and is frequently quoted in the press

Their work follows in part the analysis of trends found in John Naisbitt and Patricia Aburdene's Megatrends (1982) and Faith Popcorn's The Popcorn Report (LJ 9/15/91).

Read unlimited books and audiobooks on the web, iPad, iPhone and Android. From highlighting generational differences regarding such basic concepts as work itself-Matures regard it as an inevitable obligation, Boomers as an opportunity for self-fulfillment, and Xers as simply a paycheck-and d by Matures, demanded instantaneously by Boomers, "virtual" in the case of most Xers-to describing the widely differing versions of the American Dream each generation harbors, Rocking the Ages.

Rocking the Ages is a beautifully writen book. com User, January 16, 1999

Rocking the Ages is a beautifully writen book. It takes historical events and explaines how they formed the personality of each generation. This book helped me to curve our marketing and advertising techniques to reach our customers with a positive response. com User, January 16, 1999. If you don't know what these terms mean, get the book now!Not just for marketing types!

Walker Smith, Ann S. Clurman. ISBN: 0887309003; Издательство: HarperBusiness.

Walker Smith, Ann S. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. And let's face it, reliable data about today's three living generations can be a vital element in a marketer's arsenal - in some instances more important than any sort of demographic information См. также

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No user reports were added yet. Be the first! . Why We No Longer Care About What Comes Between Brooke And Her Calvins And Other Insights Into Marketing In The 1990s And BeyondFor almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers.

Article examines findings of J Walker Smith/Ann Clurman book, Rocking the Ages: The Yankelovich Report on Generational .

Article examines findings of J Walker Smith/Ann Clurman book, Rocking the Ages: The Yankelovich Report on Generational Marketing (M.

Personal Name: Smith, J. Walker. Clurman, Ann S. Corporate Name: Yankelovich Partners. Rubrics: Marketing United States. by Charlotte Templin. ISBN: 0700607080 (cloth : alk. paper) Author: Templin, Charlotte.

Use tags to describe a product . for a movie Themes heist, drugs, kidnapping, coming of age Genre drama, parody, sci-fi, comedy Locations paris, submarine, new york.

Manufacturer: Harper Paperbacks Release date: 7 April 1998 ISBN-10 : 0887309003 ISBN-13: 9780887309007. Use tags to describe a product .

You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why.

Why, for that matter, are Baby Boomers acting nothing like their parents did in their fifth decade? Why does the 40-year-old of today have much more in common with her 20y-year-old self than with today's college student?

The hidden force at work in each of these examples and many others is generational. Generational ties link widely disparate individuals of varying education, income and life stage. And let's face it, reliable data about today's three living generations can be a vital element in a marketer's arsenal -- in some instances more important than any sort of demographic information.

To an astonishing degree, your generational cohort -- Mature (born 1909-1949), Boomer (born 1946-1964), or Xer (born 1965-present) -- defines who you are, what you believe and what you buy. You don't need us to tell you this; you know it instinctively.

For nearly 30 years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers -- their preferences, habits and lifestyles -- mostly for the exclusive proprietary use of Yankelovich's corporate clients.

In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers and the Matures.

Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy and what motivates them to buy. Brimming with graphs and charts -- and real-life, real-product examples of families, individuals and their buying patterns -- Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers.

Founded by Dan Yankelovich in 1958, Yankelovich Partners, the nation's leading consumer research organization, has published each year since 1971 a proprietary report on consumer behavior, The Yankelovich MONITOR, and has also provided highly specialized custom research for corporate clients, as well as public opinion research for Time (for 22 years) and Time/CNN (since 1989).

Loni
Excellent book about the different generations in the United States, how their life experiences have affected them, and how to market to them. A little out of date, but still highly recommended.
generation of new
A great book about how generations respond to marketing messages and what resonates with each generation.
Agrainel
It's not often a significant marketing book is published. I've often recommended that marketers read selectively in business history and management, because books that claim to help marketers (such as Faith Popcorn's) seldom deliver the goods. This new book is easy to follow and the distinction between boomers, matures, x-ers is argued quite well. It matters little whether Ted Bundy is an x-er icon or Mel Torme is a matures icon. These points are fun to dispute. But the point aptly driven home is that some of the most significant differences in consumer marketing today are generational.
Hap
Rocking the Ages is a beautifully writen book. It takes historical events and explaines how they formed the personality of each generation. This book helped me to curve our marketing and advertising techniques to reach our customers with a positive response. It clarifies how the generations view their lives and what they buy, how and why. It has helped me to understand my customers in a more personal manner. It is easy to get trapped into the needs of one own gereration, but this book clarifies the needs and desires of all generations, and how to approach them on a marketing level.
Cerekelv
I find myself recommending this book to friends with no interest in marketing. Good, fun info that puts into perspective why you and your parents see things so differently. Highly recommended.
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