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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web ePub download

by Ashton Kutcher,Brian Solis

  • Author: Ashton Kutcher,Brian Solis
  • ISBN: 1118003764
  • ISBN13: 978-1118003763
  • ePub: 1410 kb | FB2: 1694 kb
  • Language: English
  • Category: Industries
  • Publisher: Wiley; 1 edition (March 15, 2011)
  • Pages: 336
  • Rating: 4.1/5
  • Votes: 246
  • Format: rtf lrf txt lrf
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web ePub download

The ultimate guide to branding and building your business in theera of the Social Web-revised and updated with . With this book, you will find out how to: Create a welcoming online space that cultivates your customers'loyalty and trust.

The ultimate guide to branding and building your business in theera of the Social Web-revised and updated with a Foreword byAshton Kutcher Engage! thoroughly examines the social media landscape and howto effectively use social media to succeed in business-onenetwork and one tool at a time. It leads you through the detailedand specific steps required for conceptualizing. Attract online champions and influencers who will help buildyour reputation and increase attention.

Solis set up about half of "Engage!" as if it were a college course, which was extremely effective. For those people who have some experience in social media, this section can act as a refresher, but for those people who are relatively new, this section can act as a detailed introduction. This book is best suited for people with some background knowledge of social media

This book will become a reference for me as i continue to build my brand online.

I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents his ideas in such a way as to encourage you to try them. This book will become a reference for me as i continue to build my brand online.

The ultimate guide to branding and building your business in the era of the. The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time.

The ultimate guide to branding and building your business in the era of the Social . Building a Bridge between Brands and Markets 180. Engage with Purpose 181.

The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business-one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media.

A new book offers help and hope. And, it’s not just for PR and communications professionals. This book documents the socialization of the Web, marketing, service, and product development and promises to help anyone responsible for creating, managing, and steering the brand on behalf of any company. Now Is Gone seeks to help businesses embrace Social Media intelligently.

The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and .

Published by John Wiley & Sons, In. Hoboken, New Jersey. ISBN 978-0-470-57109-5 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Contents Foreword Ashton Kutcher ix Preface xi Introduction: Welcome to the Revolution xiii PART I THE NEW REALITY OF MARKETING AND CUSTOMER SERVICE Chapter 1 The Social Media Manifesto: Engage or Die 3 Chapter 2 The Case for Socializing Media

The ultimate guide to branding and building your business in the era of the Social Web†revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business†one.

The ultimate guide to branding and building your business in the era of the Social Web†revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business†one network and one tool at a time. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social medi. Publisher: John Wiley & Sons. Selection from ENGAGE!: The Complete Guide for BRANDS and BUSINESSES to Build, Cultivate, and Measure Success in the New Web by Brian Solis.

The ultimate guide to branding and building your business in theera of the Social Web—revised and updated with a Foreword byAshton Kutcher

Engage! thoroughly examines the social media landscape and howto effectively use social media to succeed in business—onenetwork and one tool at a time. It leads you through the detailedand specific steps required for conceptualizing, implementing,managing, and measuring a social media program. The result is theability to increase visibility, build communities of loyal brandenthusiasts, and increase profits.

Covering everything you need to know about social mediamarketing and the rise of the new social consumer, Engage! showsyou how to create effective strategies based on proven examples andearn buy-in from your marketing teams. Even better, you'll learnhow to measure success and ROI.

Introduces you to the psychology, behavior, and influence ofthe new social consumerShows how to define and measure the success of your socialmedia campaigns for the short and long termFeatures an inspiring Foreword by actor Ashton Kutcher, who hasmore than 5 million followers on TwitterRevised paperback edition brings the book completely up to dateto stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social mediarevolution. If you're not using social media to reach out to yourcustomers and the people who influence them, who is?

Umrdana
I wavered between a 2 or 3 star review for this, but I do feel like there's some good information here so I erred on the side of positivity. Here's the thing though:

Somewhere around the halfway point there's not much point in doing anything more than skimming the rest. The book starts off as kind of inspiring to be honest. We are agents of change, at the forefront of a communication paradigm shift, etc etc. The author has also spearheaded many creative and interesting online engagement campaigns for huge corporations like Budweiser. They are interesting and educational to hear about, though more nuts and bolts of how they were conceived would've been invaluable.

The problem is we don't hear enough about applying this kind of stuff, just a lot of empty platitudes most of the time. There's a very smart social media mind behind this book, but illustrating his methods on paper for others to learn from is not his strong suit. A lot of the info runs together (at least it seems to) and you realize pretty quickly that the book is padded to death. Some of the diagrams are ridiculous and incomprehensible. If you think I could actually connect 75-100 points of data on a chart (that looks like a two year old's drawing) and convince my boss that it makes sense and that we need a bigger social media presence, you could be convinced of a lot of things.

It's not a terrible book, but it's kind of like when a world class athlete goes into coaching and fails miserably. They're naturally good at something but can't communicate to others how to apply their methods.

PS: I was assigned this for a class as well and would suggest a chapter here and there at most. This kind of wishy washy content that's not applicable in the real world is what's wrong with contemporary academia.
Longitude Temporary
If you are looking for a book filled with technical jargon, long-winded prose, and out dated references pick this up. This book is six years old and like most things on social media, it is out of date. I find it incredibly hard to believe that the author is award winning, because none of his information is relevant. This would be a great piece to reference in a lecture, but not to assign to students. I'm sure this book was a lot better when FriendFeed (whatever that is) was popular, but it doesn't connect with the audience and ultimately it falls flat because very little of the content is actually applicable to today.
Silverbrew
Pretty good to get your creative juices going, but nothing groundbreaking here. If you're a beginner in marketing, go for it. If you're a seasoned professional looking for new ideas, probably won't find anything new here.
Agamaginn
I have to admit I couldn't finish this. I started it on a Californian beach, moved to Seattle with a 24-hour train trip, took it to Canada numerous times but couldn't get into it. It's not the book, it's me. I'm an early adopter, digital marketer. Nothing in this book was new for me.

A year ago I gave up and gave it to a colleague who wanted to learn about social media. It was a perfect match.
Silvermaster
Solis really emphasizes the idea of companies acting like human beings and having a solid plan. This is a huge aspect of social media marketing. If companies can use social media to interact with and learn about their customers, they can learn so much. The best way to do this is by having conversations with them. Solis explained all of this, throughout the book, in a well written way that was easy to understand. Solis not only tells the reader how to do something, but why they should be doing it. "Engage!" would be a great asset for any company looking to increase their involvement in social media and improve their customer relations. "Engage!" is set up almost like a textbook, albeit an interesting textbook, that is jam-packed with valuable information.

Solis set up about half of "Engage!" as if it were a college course, which was extremely effective. These sections, titled "The New Media University," detailed the steps a company can take in order to use social media to their advantage. For those people who have some experience in social media, this section can act as a refresher, but for those people who are relatively new, this section can act as a detailed introduction.

This book is best suited for people with some background knowledge of social media. While the beginning of the book does a nice job outlining how and why a company should use social media, the latter part of "Engage!" delves into slightly more advanced metrics and programs. Therefore, some knowledge of social media analytics would be beneficial before reading. The glossary at the back of the book is helpful for a refresher on some terms that may be a bit unfamiliar and the companion website, [...], helps to bridge the gap between publish date and any updates to social media.
Akinonris
I was very dissapointed on this book. I could not find a single original concept or idea that made the book worthy. It constantly repeat the idea of "engage or die" and, as the usual apocaliptic analysis, does not go one step further on that. As the creator of the conversation prism i expected more from him and not a list fo links and research done by others.

If you have some experience of interest in this field, the book is basic. If in the other side, you are new, you may find it an great. But for me, very ver lame and boring.
Ferri - My name
if you are trying to stay sharp on how to engage with customers/clients/prospects this will be a good read.
Some will be repetition but you will walk away with a few nuggets.
This book was required for one of my graduate school courses on Social Media - Special Topic in Communication. I will be short and sweet with my review. Although the book is filled with valuable and well thought out information, it is a very difficult read and I found myself struggling to find the material interesting as laid out.
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