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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World (3rd Edition) ePub download

by Richard Hammond

  • Author: Richard Hammond
  • ISBN: 0273744542
  • ISBN13: 978-0273744542
  • ePub: 1848 kb | FB2: 1168 kb
  • Language: English
  • Category: Industries
  • Publisher: FT Press; 3 edition (April 15, 2011)
  • Pages: 240
  • Rating: 4.7/5
  • Votes: 966
  • Format: doc lit docx mbr
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World (3rd Edition) ePub download

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.

Download it once and read it on your Kindle device, PC, phones or tablets. This is the book that reveals what the most successful businesses in the world already know. Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day. He has developed a practical problem-solving approach to creating great retail experiences.

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz .

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day. In the end, I didn't find this book offered much more substance on management than the shameless house organ book "The Starbucks Experience", though it did have some useful specifics here and there like the in-house promotion chart. One person found this helpful.

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing.

around the world that will help life sciences faculty learn to teach about the .

around the world that will help life sciences faculty learn to teach about the responsible conduct. The Evolution of the Genome. 32 MB·19,257 Downloads·New! The Evolution of the Genome provides a much needed overview of genomic study through clear. 53 MB·55,384 Downloads·New! and property requirements for successful service performance. The book deals with steel products in some depth.

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more. A toolkit of retailing skills to take you beyond survival, to super-performance.

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Smart Retail reveals what the most successful retailers in the world know and how . A wonderful insight into the world of retailing. A fun and inspiring read. Based on one simple question, which Richard Hammond posed to the world's leading retailers: 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Vittorio Radice, Saviour of Selfridges.

Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.

Find your ‘Big Idea’ and learn how that sets you apart from the competitionLearn critical lessons from the pioneers of retailUnderstand what customers really want from your formatFind out how to build strong store teamsBecome skilled in delighting your customers

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Gann
I've owned and operated retail stores for over a decade and it's this simple: buy the damn book. The book has been a constant companion to me and is referenced time and time again. In fact, I think I'm on my third copy, having given the book out to other retailers!

Unlike every other 'retail' book I've owned, this one is light on the business semantics and heavy on easy to understand language, in a chatty and informal manner. This book doesn't do grandiose concepts, it does stuff you could implement TODAY in your own store, even if you aren't the ultimate decision maker. The great thing is, it can - and should, be read by any level of management or staff, so whether you're an owner, an assistant manager or one of the floor staff, have a read and put some of the ideas into practice and reap the rewards.

Seriously, for a few bucks on a book, if it made you a few thousand, wouldn't you give it a punt?
Wenaiand
Smart Retail is a good book for sampling major retailer's strategies for selling their products, whether it is a tangible good or a service. It covers all major areas of the selling process, from the paperwork, to the marketing of the product from inside the company as well as external sources, and working with your company to make sure everything is consistent.

At a list price of $25, it is an excellent value. Richard Hammond provides enough information to give readers a solid footing on each topic, and apply it to their own business in a way that is best for them. He reinforces this writing style by giving real world examples of strategic methods that companies have used to inspire ideas.

Three areas that this book can help incredibly in a company are the teams or product development, management, and marketing. Smart Retail allows these three teams to create synergy inside the company, and a seamless transaction with the customer. Lets be honest; in this economy, companies need to ahead of the competition to stay afloat. This book can help do so.
Virtual
I found "Smart Retail" to be an unexceptional business book and I'll judge it in comparison to other business books I have read. The publisher classifies it as "Marketing" on the spine. I've read a lot of those books too.

As a book about management and selling, "Smart Retail" is up against adept published competition. I've read many good business books and some bad ones, and as they fall on a curve, this one is a bit better than average.

The book contains good, though brief and undetailed information on pricing tactics chapter 10. and in chapter 11, 28 styles of in-house promotions are briefly described. A useful chart ranks each style of in-house promotion for its effectiveness in 4 categories - winning new customers, increasing transaction value per customer visit, increasing frequency of customer visits, and improving margins. Basic Jay Abraham-style business growth stuff but the chart is very good and whether of not it is original to "Smart Retail", I don't remember having seen this specific chart before.

In terms of advertising, here I found weak coverage of web media and cliched, boilerplate advice about print ads: "Clear bold messages work best, and buy the largest portrait spot you can afford." You could really lose big money following this book's single paragraph of misguided advice on how to run a print ad.

Chapter 13 "Discovery!" was the first one that I found genuinely interesting.

"Smart Retail" is set up as an introductory retail management book. In terms of who the ideal reader is, perhaps career retail store managers who've worked their way up starting as teenage clerks.

The book is full of British terms and turns of phrase you might find that retail employees living on American shores would not understand some of it.

Unsurprisingly "Smart Retail" is self-promoting. The author is a retail consultant.

The insights tend to the obvious for this reader. Here's an example from page 97 - "If experiences are poor, business will suffer. Customers have less patience for poor service than ever before and habv even learned how to complain. If there is one secret to delivering great customer experiences, it is the knowledge that great customer service begins with your people."

Hard to read grey text printed on a dark grey "screen" makes many of the examples reader-unfriendly.

In the end, I didn't find this book offered much more substance on management than the shameless house organ book "The Starbucks Experience", though it did have some useful specifics here and there like the in-house promotion chart.
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