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Xuxa: The Mega-Marketing of Gender, Race, and Modernity ePub download

by Amelia Simpson

  • Author: Amelia Simpson
  • ISBN: 1566391016
  • ISBN13: 978-1566391016
  • ePub: 1418 kb | FB2: 1242 kb
  • Language: English
  • Category: Industries
  • Publisher: Temple University Press; Not Stated edition (August 20, 1993)
  • Pages: 238
  • Rating: 4.9/5
  • Votes: 843
  • Format: mobi txt lrf rtf
Xuxa: The Mega-Marketing of Gender, Race, and Modernity ePub download

Xuxa: The Mega-Marketing of Gender, Race, and Modernity is a book by Amelia Simpson written in 1993.

Xuxa: The Mega-Marketing of Gender, Race, and Modernity is a book by Amelia Simpson written in 1993. Xuxa, a woman whose career spanned many avenues, is an icon to many Brazilians due to her portrayal as the epitome of Brazilianness (brazilidade). Simpson's book discusses Xuxa's contributions to Brazilian culture through analyzing her fan letters, interviews, magazine spreads, and her children shows.

Amelia Simpson explores how the blond sex symbol emerged in the 1980s to become a cultural icon of extraordinary authority throughout the Americas. The Mega-Marketing of Gender, Race, and Modernity. Although Xuxa's show is aimed at younger audiences.

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Simpson's thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxa's deeply compromised representations of gender, race, and modernity. Xuxa also explores the meaning behind the myth-Xuxa's long-term relationship with Brazil's soccer idol, Pelé, and the near-worship of her atypical blond, blue-eyed appearance by Brazil's population.

Amelia Simpson explores how the blond sex symbol emerged in the 1980s to become a cultural icon of extraordinary . Although Xuxa's show is ai Xuxa (SHOO-sha), a former Playboy model and soft-porn movie actress, is Brazil's mass media megastar whose children's television show reaches millions of people in Latin America and the United States.

Race, and Modernity is a book by Amelia Simpson written in 1993. Simpson's book was well-received by other academics in the Latin American field. Xuxa: The Mega-Marketing of Gender, Race, and Modernity discusses how Xuxa's rise to extreme popularity reflects the culture of Brazil. In a time nearing and after the military regime, the need for traditionalism was high.

Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's . She touches bases on gender, race, and changing patterns in Brazil. The extraordinary dimensions of the Xuxa phenomenon inevitably pose the question of the origins of such an imposing cultural icon.

Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale. Simpson's thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxa's deeply compromised representations of gender, race, and modernity.

Xuxa: The Mega-Marketing of Gender, Race, and Modernity

Xuxa: The Mega-Marketing of Gender, Race, and Modernity. offers a lucid academic critique of Xuxa's persona. Entertainment Weekly. Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale.

Temple University Press

Temple University Press. Xuxa: The Mega-Marketing of Gender, Race, and Modernity is a book by Amelia Simpson written in 1993. Amelia Jones originally from Durham, North Carolina is an American art historian, art theorist, art critic, author, professor and curator.

Xuxa (SHOO-sha), a former Playboy model and soft-porn movie actress, is Brazil's mass media megastar whose children's television show reaches millions of people in Latin America and the United States. Amelia Simpson explores how the blond sex symbol emerged in the 1980s to become a cultural icon of extraordinary authority throughout the Americas. Although Xuxa's show is aimed at younger audiences, the images she projects inform television viewers of all ages about what constitutes happiness, beauty, and success. Simpson's colorful analysis argues that Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale.Backed by Brazil's powerful TV Globo, the fourth largest commercial network in the world, Xuxa has built an empire by relentlessly marketing images that affirm the status quo of gender and race in Brazil. The phenomenal response to the star reflects the complicity of mass audiences eager to celebrate her deeply compromised representations of gender, race, and modernity. In exploring the meaning behind the myth that is Xuxa, the author examines the ingredients of her stardom, including her long-term relationship with Brazil's soccer idol, Pele, and the careful manufacture of a sexually suggestive style juxtaposed with juvenile entertainment. The book discusses the numerous Xuxa clones who reinforce her messages, and the 1991 kidnapping episode that exposed some of the contradictions the star's image embodies and accelerated her pursuit of television opportunities in the United States.Simpson's book is the first to examine the virtually unchallenged figure of Xuxa, whose story unfolds in the symbolic territory of blond sex symbols worldwide.
Fenrikree
Amelia did a great job providing insight into the making of the Rainha do baxhinos.
Porgisk
Xuxa's syndicated show on American TV may have been a flop,
but this scholarly book remains an interesting study of the
Brazilian entertainer. Amelia Simpson interleaves biographical
information with background material on the Brazilian
entertainment industry, combined with a very insightful
analysis of Xuxa's incredible fame among the impoverished
populations of South America.

At times the writing comes across a little bit like a thesis
composed by an overly earnest grad student. This has, to
some extent, the odd effect of legitimizing Xuxa's appeal
as transcending that of a mere pop culture icon. If anybody
was truly qualified to play Evita, it is Xuxa. She was,
after all, born very close to the border of Argentina.
Saimath
Don't blame Xuxa for Brazil's problems. They are the result of American corporate fascism's take-over of the country. The screed of American feminist puritanism is a joke. They hate Xuxa because she loves children instead of aborting them.
saafari
Muito bom. Estou muito satisfeito com a compra.
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