Apple ePub download

by Jim Carlton

  • Author: Jim Carlton
  • ISBN: 0887309658
  • ISBN13: 978-0887309656
  • ePub: 1659 kb | FB2: 1149 kb
  • Language: English
  • Category: Biography & History
  • Publisher: HarperPB; Reprint edition (October 21, 1998)
  • Pages: 480
  • Rating: 4.8/5
  • Votes: 201
  • Format: lrf txt docx lrf
Apple ePub download

Jim Carlton walks us down company corridors. I am an Apple loyalist but if I read this book two years ago things may have been different. reading this book frustrated me to know that with a few different decisions, maybe the DOJ would be after Apple today and not Microsoft.

Jim Carlton walks us down company corridors. However, my only complaint is that it is difficult to follow along. Reading this seems like reading an overlapping Gantt chart.

But by that time, Apple had become a troubled company. This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history.

Jim Carlton's book is the only accurate and clear portrayal of one of the most complex and creative companies in history. Much has been written about Apple Computer, it's triumphs, turmoils and losses. This book is not only great reading, it is very educational. It helps understand how a corporate culture can hurt as well as build and how low smart people can sink in a very short period of time.

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Business technology reporter Jim Carlton uncovers the inside story about what. Goodreads helps you keep track of books you want to read. Start by marking Apple: The Inside Story of Intrigue, Egomania, and Business Blunders as Want to Read: Want to Read saving.

A disappointing book about a lovable company. Carlton, a West Coast technology reporter for the Wall Street Journal, here provides an in-depth look at Apple's woes through the years. There are no easy answers to its failures, though it's tempting to blame former CEOs like Michael Spindler, the German- born leader so rattled by his job that he left, literally, on life support; Gil Amelio, a techie who didn't understand how to market a brand-name; and even Steve Jobs, a larger-than-life presence ousted by John Sculley, who was later ousted himself.

James Joseph Carlton AO (13 May 1935 – 24 December 2015) was an Australian businessman, politician, and humanitarian. Carlton was born in Sydney and earned a Bachelor of Science from the University of Sydney

James Joseph Carlton AO (13 May 1935 – 24 December 2015) was an Australian businessman, politician, and humanitarian. Carlton was born in Sydney and earned a Bachelor of Science from the University of Sydney. His political career beginning at the Sydney University Liberal Club, of which he later became president, he succeeded Sir John Carrick as General Secretary of the NSW Liberal Party during the McMahon – Snedden – Fraser periods.

Jim Carlton is a senior special writer for the Wall Street Journal in San Francisco. Jim Carlton is greatly notable for his book "Apple: The Intrigue, Egomania, and Business Blunders That Toppled an American Icon" that was written in 1997. As an environmental writer for the past several years covering issues related to the West Coast, he has written extensively about the region's chronic droughts including the one now ravaging California. Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders 1997.

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Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Samowar
I am an Apple loyalist but if I read this book two years ago things may have been different. reading this book frustrated me to know that with a few different decisions, maybe the DOJ would be after Apple today and not Microsoft. Carlton did a good job in researching the topic. However, my only complaint is that it is difficult to follow along. Reading this seems like reading an overlapping Gantt chart. The writing style is certainly not as smooth as I would have liked. If you are planning to read this book you more or less have to read it in a straight setting as you need to reead it all and then do a "merge" of dates and events in your head to get a clear view of the big picture. Following Apple from its early days I was familiar with a lot of what the book presented but Carlton reveals a lot more shocking details of projects that were put on the chopping block. For example the "Star trek" project. Had that flown, there would probably be healthy competition amongst all PC's and not necessarily the Windows domination. Oh well great book a definite read for anyone who 1. loves Apple 2. is in the computer business and 3. plan to be in the computer business.
Silly Dog
Jim Carlton's book is the only accurate and clear portrayal of one of the most complex and creative companies in history. Much has been written about Apple Computer, it's triumphs, turmoils and losses. Nobody, except Mr. Carlton, has taken the time to actually seek out the players and review the facts as well as the outcomes. This book is not only great reading, it is very educational. It helps understand how a corporate culture can hurt as well as build and how low smart people can sink in a very short period of time. This book truly depicts one of the great sagas of our age. The only item I would have liked to have seen (at the end) was some recommendations from some of the notable players (such as Bill Gates) on how to turn this thing around. It's not over yet! Two thumbs up.
Abuseyourdna
If you can get past the lousy writing (Carlton does admit this is his first book) then this is a book filled with fascinating revelations about and insights into how the world's favorite computer company could screw up so badly. It does take some effort to get through, however; it's often dry, occasionally repetitive, and frequently irrelevant (Carlton has an obsession with one particular female executive's weight problem...he can't mention her name without commenting on it). Nevertheless, any Apple fan will find it worth reading.
Efmprof
Useful history and inside looks, but reading his 1998 back-of-the-hand dismissal of Apple's chances of survival is pretty humorous nowadays. His opinion that Apple should have licensed earlier is similarly wrong-headed and lacking in any technical appreciation of the downsides of licensing (dilution of brand,difficult QA processes, cherry-picking, loss of platform homogenieity ).
He similarly doesn't understand the silliness of Apple developing an x86 MacOS in the early 90's, and again reveals his technical ineptitude by failing to pursue the ramifications of an Apple-brand x86 offering (ie a Mac with an x86 CPU) vs a software-only offering like Windows or NeXT's Yellow Box.
He also repeatedly blows the 5300 battery issue out of proportion.
But I think the weakest theme in the book is that an alternative platform with less than 10% "marketshare" is automatically doomed to failure. While there is a strong positive network effect for the 'standard' and a negative effect for the alternatives, in his near-hagiography of Gates & Co he simply missed the bigger picture that the lamosity of the Wintel platform's inherent legacy issues is and was a countervening force.
5-10% of the total market is sufficiently large for Apple, given a) it's the top 5-10% and b) Micros~1 continues to [stink] as it always has.
Kulabandis
Made me think of what could have been. One team or management member with doubts could and often did scuttle promising projects. Lots of wasted time, effort, morale and money.
Survivors
I didn't need to read Mr. Carlton's bio to know he's a news journalist. The book reads like a 350 page news article. Tragic story, though, and worth sticking with for anyone who ever cared about Apple.
Kashicage
Great!!
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