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How to Grow as a Photographer: Reinventing Your Career ePub download

by Tony Luna

  • Author: Tony Luna
  • ISBN: 1581154461
  • ISBN13: 978-1581154467
  • ePub: 1480 kb | FB2: 1378 kb
  • Language: English
  • Category: Humanities
  • Publisher: Allworth Press; 1st edition (June 1, 2006)
  • Pages: 224
  • Rating: 4.8/5
  • Votes: 267
  • Format: azw lrf rtf mbr
How to Grow as a Photographer: Reinventing Your Career ePub download

Tony Luna, president of Tony Luna Creative Services and cofounder of New Media Marketplace, has been . To me growth as a photographer means becoming a better picture taker.

Tony Luna, president of Tony Luna Creative Services and cofounder of New Media Marketplace, has been executive producer for Wolfe and Company Films for the past thirty-three years, working on memorable advertising campaigns for Visa, Apple, Kawasaki, Honda Motorcycles, McDonald’s, and many other major clients. That can be accomplished by learning and applying technique and, as or more importantly, developing one's vision so that one can more easily see the photographic. I know that's probably a tautology. But a clearer explanation will have to wait for a different book.

The advent of digital photography has meant that many traditional photographers have had to reinvent themselves and their work. How to Grow as a Photographer is the book that helps with this sometimes difficult transition. It lets photographers rediscover why they chose their career-and how to get back on the path to creative fulfillment. Author Tony Luna’s five steps of creative evolution offer photographers a chance to recognize, assess, plan, and implement a program for creative and professional growth

Read this book using Google Play Books app on your PC, android, iOS devices. Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide.

Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read How to Grow as a Photographer: Reinventing Your Career.

Tony Luna, president of Tony Luna Creative Services and cofounder of New Media Marketplace, has been executive producer for Wolfe and Company Films for the past thirty-three years, working on memorable advertising campaigns for Visa, Apple, Kawasaki, Honda Motorcycles.

Goodreads helps you keep track of books you want to read. Thanks for telling us about the problem. Start by marking How to Grow as a Photographer: Reinventing Your Career as Want to Read: Want to Read savin. ant to Read. How to Grow as a Photographer: Reinventing Your Career.

Are you bored producing the same old work, but do it because it’s safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide.

Reinventing Your Career. Topics include: -Recognize when something is wrong -Use work-history and personal timelines to meld your passions with your career choices -Reeducate yourself when faced with creative challenges -Embrace risk and evaluate your assets to make your next move -Sell your unique vision through a “Passion First marketing approach -Manage your.

Tony Luna is the founder and president of Tony Luna Creative Services. Allworth 9781581154467 Specs. Skyhorse Publishing/Allworth Press.

Are you bored producing the same old work, but do it because it’s safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide. Topics include: --Recognize when something is wrong --Use work-history and personal timelines to meld your passions with your career choices --Reeducate yourself when faced with creative challenges --Embrace risk and evaluate your assets to make your next move --Sell your unique vision through a “Passion First” marketing approach --Manage your time and your business effectively --Use time-management techniques to stay focused and increase your creative output. You will also be inspired by the stories of other creative entrepreneurs who have made their own successful transitions. Whether you are a mid-career professional or just starting out, this book will set you on the path to creative and professional growth.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Gaua
While reading some not so positive reviews from the post but went ahead to buy it anyway and am glad I did. This book is for photographers and their business. If you want to be inspired or having creative block, then other books may be relevant. There are some practical and difficult questions to the readers on growth and change which I myself is resisting or too lazy to adapt. Mr. Luna shares some honest and practical based stories and interviews from the pros to illuminate some of the myth about success. If I may be bold to say, do your best work and tell everyone about it and hopefully you get noticed. But read it and get inspired.
Snake Rocking
Works as advertised.
Der Bat
Outstanding book; filled with original ideas and tailored for the nuances of the creative mind. Tony Luna knows his stuff!
Venemarr
I have been a working photographer for 20 years. I only wish I could have read this book before I started. This book reveals the peaks and valleys that we all deal with and how to make the most of every situation. I highly recommend this book to any person who is making a living in the commercial arts.
White gold
Not only should one not judge a book by its cover; one should also not judge a book by its title.

To me growth as a photographer means becoming a better picture taker. That can be accomplished by learning and applying technique and, as or more importantly, developing one's vision so that one can more easily see the photographic. (I know that's probably a tautology. But a clearer explanation will have to wait for a different book.)

That's not what growth as a photographer means to Tony Luna. To him, growth means striking out in new career directions. Perhaps Luna ought to call himself a career consultant instead of a creative consultant.

Luna's book is centered on what he calls "Transition Analysis", a five-step process that includes recognition, assessment, planning, implementation and validation. Luna's method is to recount his interviews with various professional photographers whom he suggests have changed their career directions. Most of the stories are interesting, but they impressed me not as stories of changes in direction but rather as stories of natural growth that didn't require much conscious application of the author's process. Alternatively, it may be that the process described is just a natural way of doing things. What would have convinced me of the value of transition analysis would have been the story of a photographer who was dedicated to a specific genre, like, say, landscape, who had reached a creative and financial dead end, and had then applied transition analysis to find a new career as, say, a wedding photographer. (Perhaps I'm not being fair. The author does recount the tale of a photographer who wanted to spend more time with his family so he gave up being a car photographer and became a wedding photographer. But that sounded like such a natural change that I don't feel it supported the author's process.)

Moreover the advice to "follow your passion" which is reemphasized throughout the book reminded me so much of Joseph Campbell (George Lucas' mentor) saying "follow your bliss" that I half expected Obi-Wan to whisper "Let the force be with you."

Other than aiming his book specifically at photographers, there's nothing here that other creative consultant's like Eric Maisel haven't been saying for years. Moreover, if you are a true artist and driven by your art, the kind described by David Bayles and Ted Orland in their brilliant "Art and Fear", neither a five-step method nor a twelve-step method may be of much help to you.

Still, if you're a professional photographer, and you feel like you've hit a wall, and have to change something, this book may help you to change direction. But if growth means greater vision, don't look here.
adventure time
From the condition listed, I was expecting much worse and of course was ok with that since I was ordering. To my delight, the item showed up fast and was in great condition.
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